Advanced bid strategies, autonomous ad creation, enhanced audience targeting, predictive analytics, and continuous improvement.
Automation in ad creation and targeting grows. Smart bidding, like Target CPA and ROAS, remains popular, leveraging AI for efficient optimization.
Google urges more broad match usage, trusting AI to optimize over time. Advertisers relinquish control for machine learning adaptability.
Search shifts to visual. Ads now feature images, a trend expected to escalate in 2024.