Amazon unveils generative AI update for Alexa, making it more human-like and conversational.
Alexa can now engage in back-and-forth exchanges, offer opinions, and adjust tone based on topics without needing a wake word.
Updates include faster responses, learning user preferences, and even offering empathy or joy based on context, like favorite sports teams' wins or losses.
Amazon collaborates with companies like BMW to integrate conversational in-car voice assistants, marking a major step in bringing generative AI to everyday tasks.