Avoid These Google Ads Mistakes

Focus on high-value conversion actions like form submissions or purchases in Google Ads to ensure your campaigns drive meaningful results, not just pageviews.

Using the wrong (or no) conversion actions

Mismatching Smart Bidding with goals.

Don't mix Smart Bidding for conversions with pageview tracking. Choose bidding strategies suited to your real conversion goals.

Auto-applying recommendations

Don't mix Smart Bidding for conversions with pageview tracking. Choose bidding strategies suited to your real conversion goals.

Only using broad match keywords

Use broad match keywords strategically. Opt for it if you struggle to scale with exact/phrase terms or have high conversions with Smart Bidding.

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