Bounce rate: % of visitors leaving a site after one page. Influenced by design, content, speed, and more. Impacts UX, SEO, conversions, and ROI.
Good bounce rate varies but generally lower is better. Context matters; focus on improvement rather than a specific number. Aim for <50%.
Key bounce rate metrics: Overall, by page, traffic source, device, landing page. Analyze trends & user intent for insights.
High bounce rates often result from slow loading, poor design, irrelevant content, technical issues, and lack of mobile optimization.