Google's crawlers find, index, and rank content based on various on-page and off-page factors for relevant search results.
PPC ad auctions, bid on clicks. Google Ads hierarchy—campaigns, ad groups, ads, keywords. Optimize with analytics.
Know your audience, tailor content for platforms. Engage, build awareness. Social ads offer diverse formats, audience targeting, and detailed analytics.
Content marketing aims to engage and provide value. Define goals, tailor content, choose channels wisely, and align with SEO for effective results.