SEO concepts explained in business terms

Broken pages and redirects

Too many redirects frustrate users and search engines, hurting site performance and rankings.

On-page SEO

Optimizing webpages is like store layout—engage users to reduce bounce and boost visibility.

Page speed

Fast page speed keeps users and bots engaged, like quick coffee service leads to return visits.

Structured data

Structured data is like nutritional labels—improving search results and boosting click-through rates.

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